Lajla Fetic

Senior Expert & Co-Project Lead



Lajla Fetic is a Senior Expert in Tech Governance and Digital Policy and Co-Lead of the project “reframe[Tech]” at the Bertelsmann Stiftung. In this role, She advocates for effective AI governance and is responsible for the project focus on the regulation and control of algorithms and artificial intelligence. Additionally, she led the "Sociotechnical Systems" working group of the German standardization roadmap for AI and has been a lecturer for "Digital Ethics" since 2021.

As co-leader of the former "Ethics of Algorithms" project, she further developed ethical design principles for AI, known as Algo.Rules. Based on this, she has developed guidelines for companies and digital administrations. Furthermore, as an author and member of the AI Ethics Impact Group, she has contributed to the creation of the AI ethics label. In recognition of her achievements in this field, she was named one of the 100 Brilliant Women in AI Ethics in 2021.

Before joining the Bertelsmann Stiftung, Lajla Fetic worked as a freelance consultant on digital policy, for the Berlin think tank "Stiftung Neue Verantwortung", and for the Platform Industrie 4.0. She completed her Master's degree in Public Policy at the Hertie School Berlin, with a study abroad at Sciences Po Paris, focusing on digital governance and public sector innovation.

Photocredit: Ansichtssache_Britta Schröder