Lajla Fetic


Lajla Fetic is a Senior Expert in Tech Governance and Digital Policy and specializes in the social implications of artificial intelligence (AI). She advocates for effective AI governance and regulation to increase the transparent and accountable use of technology. Lajla is a passionate lecturer on digital ethics. In recognition of her achievements in this field, she was named one of the 100 Brilliant Women in AI Ethics in 2021.

Previously, she designed and initiated the “reframe[Tech]” project for the Bertelsmann Stiftung. Additionally, she led the "Sociotechnical Systems" working group of the German standardization roadmap for AI.

As co-leader of the former "Ethics of Algorithms" project, she further developed ethical design principles for AI, known as Algo.Rules. Based on this, she has developed guidelines for companies and digital administrations. Furthermore, as an author and member of the AI Ethics Impact Group, she has contributed to the creation of the AI ethics label.

Before joining the Bertelsmann Stiftung, Lajla Fetic worked as a freelance consultant on digital policy, for the Berlin think tank "Stiftung Neue Verantwortung", and for the Platform Industrie 4.0. She completed her Master's degree in Public Policy at the Hertie School Berlin, with a study abroad at Sciences Po Paris, focusing on digital governance and public sector innovation.

Photocredit: Ansichtssache_Britta Schröder